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2026 Lexus NX

One Lexus poster, three posts: the still, a Reel that builds it, and the InDesign tutorial.

01 The poster

One design, three posts: the finished poster for detail, a Reel that builds it for reach, and the build itself, because showing the process is what earns trust.

Project
Self-initiated poster series
Role
Design, animation, content and posting
Deliverables
Poster (4:5), Reveal Reel, InDesign tutorial Reel
Tools
InDesign, After Effects

Self-initiated concept. Not affiliated with or endorsed by Lexus or Toyota.

  • NX 350h Poster

    • Lexus NX 350h poster. A white NX 350h in side profile crosses a deep red vertical band on a pale grey ground, with ghosted front and rear views of the car behind it. Above it, the Lexus emblem and LEXUS in bold, wide capitals over NX 350h. Below, Power output 240 HP and Top speed 200 KM/H, a short paragraph on the hybrid powertrain and red leather cabin, and Facebook, X, Instagram and YouTube icons.

    JM Design 240 HP. 200 km/h. Self-charging. A Lexus NX 350h poster, designed from scratch in InDesign. #posterdesign #indesign

  • JM Design

    Same poster, now it builds itself. Animated in After Effects, with sound timed to the car. #motiondesign #aftereffects

    JM Design · Luxury · Sub_Clair

  • JM Design

    How I built the poster in InDesign, in ten steps. #indesign #posterdesign

    JM Design · Luxury · Sub_Clair

02 The idea

I made this series to show two skills in one project: designing a poster from a blank page in InDesign, and animating it in After Effects. It is the first of an NX line, with more variants to follow.

My 2026 Ford Mustang GTD launch had already shown me what each format is for. The Reel reached 26 times more people than the carousel, while the carousel held the few who saw it.

So this time one design gets three posts: a still for detail, a Reel for reach, and the build itself, because showing the process is what earns trust.

Three posts a day apart, and never more than one Reel a day, so each gets its own moment in the feed.

People reached

  • Reel 104
  • Carousel 4
Source: Instagram Insights via Buffer: my 2026 Ford Mustang GTD launch, one month after posting

03 The layout

The layout is built on hierarchy. A deep red band splits the page, the car crosses it, and the name and two numbers carry the message. Everything else stays quiet.

Ghosted front and rear views sit behind the car at 20% with a gradient feather, and a soft Multiply shadow grounds it. Montserrat sets the name and Bebas Neue the numbers.

The build, step by step
StepSetting
1. New document1080 × 1350 px, Instagram's 4:5 feed size
2. A band splits the pageA full-height deep red rectangle
3. The baseDrawn with the Pen tool, colour matched with the Eyedropper
4. The car crosses the bandSide profile across both halves
5. Ghost viewsFront and rear views at 20%, gradient feather
6. Soft shadowMultiply 55%, feather 22
7. Emblem and wordmarkThe Lexus emblem over LEXUS
8. NX 350hMontserrat Medium, tracking 520
9. SpecsMontserrat labels, Bebas Neue numbers: 240 HP, 200 KM/H
10. Body copy12.5 / 21, centred
Source: Settings from the InDesign file, shown step by step in the tutorial Reel.

04 The motion

In After Effects every element arrives in order of importance: the red band and the emblem, the LEXUS wordmark, the car gliding in and stopping, then the specs counting up to 240 HP and 200 km/h.

Silent Reels had been a miss for me, so this one has sound: a royalty-free music track and a recorded car approach, timed so the brakes land as the car stops.

It opens on the finished poster with two words, Same poster, so anyone who saw the still knows it straight away.

The Reveal building: a deep red band on a pale grey page with the Lexus emblem, under the caption Now watch it build itself.
The band and the emblem.
The LEXUS wordmark in place over ghosted views, with the white car sliding in from the right.
The wordmark, then the car arrives.
The white NX 350h stopped in side profile across the band, under LEXUS and NX 350h.
The car stops on the brake sound.
The specs counting up under the car, caught at 134 HP and 77 KM/H.
The specs count up.

05 Captions and timing

Each caption opens with its hook: the numbers for the still, the idea for the Reel, a step-by-step promise for the tutorial.

Asking people to comment a keyword got no replies on my earlier posts, so each one ends on an open question or a reason to save instead. Five hashtags at most, and a Facebook caption written for Facebook.

The still and the Reveal went out in the early evening, when most of my posts had gone out. The tutorial went out in the morning, to start testing a time my account had never tried.

JM Design Day 1 · The poster

240 HP. 200 km/h. Self-charging. A poster for the Lexus NX 350h, designed in InDesign: one car, one red band, nothing extra. Which detail caught your eye first?

JM Design Day 2 · The Reveal

I designed a Lexus poster, then made it build itself. Still or in motion: which would stop your scroll?

JM Design Day 3 · How I built it

How I built this Lexus poster in InDesign, step by step. Save this for your next poster.

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