# Jayson Mercado Erboila > Jayson Mercado Erboila, digital marketing specialist and designer in Toronto: SEO, social media, web design and analytics, with measured results. Jayson Mercado Erboila (also written Jayson Erboila) is a digital marketing specialist and designer based in Toronto, Ontario, Canada, and the founder of Devsign8 (https://www.devsign8.com/), a creative studio for brand, web and digital marketing. This site is the portfolio: logo design, web design and social media work, each project told from brief to measured result. ## About - Name: Jayson Mercado Erboila - Role: Digital Marketing Specialist & Designer - Location: Toronto, Ontario, Canada - Studio: [Devsign8](https://www.devsign8.com/), founder - Skills: Logo Design, Graphic Design, Web Design, UI Design, UX Research, Digital Marketing, Branding, SEO, Social Media Marketing, Instagram Marketing, Answer Engine Optimization, Generative Engine Optimization, Google Analytics 4, Google Tag Manager, Google Search Console, Content Strategy, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro - Email: jmerboila@gmail.com - Book a 30-minute discovery call: https://cal.com/jmerboila/discovery-call ## How a project runs Seven stages, from the first chat to measured results: 1. **Discover.** First, I listen. Before any design, we talk. I learn what you sell, who buys it, and what's getting in the way. Deliverable: A clear picture of where you are today. 2. **Plan.** Then we make a plan. We decide who you're for, what makes you different, and what a win looks like, in numbers you can check. Deliverable: A simple plan with clear goals. 3. **Brand.** Your brand gets a face. Logo, colours, fonts and tone of voice, all built from the plan. Then a short guide, so everyone uses them the same way. Deliverable: Logo and brand guide. 4. **Build.** A website that works. A fast site that looks good on every phone and turns visitors into messages and sales. Tracking goes in on day one, so we can see what works. Deliverable: Website with tracking. 5. **Be found.** People can find you. I help you show up when people search on Google, on Maps, and in AI tools like ChatGPT, then keep improving it every month (SEO, AEO and GEO). Deliverable: Search-ready pages and a Google Business Profile. 6. **Show up.** Show up where your customers are. Social media set up and filled with posts people stop for, planned ahead and on brand. Deliverable: Social channels and a posting plan. 7. **Measure.** Check the numbers, then do it again. Every month, a simple report: what worked, what didn't, and what we'll try next. Then the loop starts over. Deliverable: A monthly report and next steps. ## Work ### Logo Design - [All logo design work](https://jmerboila.github.io/MyPortfolio/work/logo/) - [Devsign8](https://jmerboila.github.io/MyPortfolio/work/logo/devsign8/): The Devsign8 wordmark: Dev in a heavy sans for code, sign8 in a high-contrast serif for design, and an 8 that turns on its side into infinity. Tools: Illustrator, After Effects. - [JM Design](https://jmerboila.github.io/MyPortfolio/work/logo/jm-design/): The JM Design monogram: a tall serif J threaded through the M, offset and cut with Shape Builder in Adobe Illustrator where the M's diagonal crosses it. Tools: Illustrator, After Effects. - [DigiSkills App Logo](https://jmerboila.github.io/MyPortfolio/work/logo/digiskills-logo/): A pro bono logo and app icon for DigiSkills, a free app that teaches kids online safety: an open book with pixels lifting off its pages, in indigo and amber. Tools: Illustrator, Photoshop. ### Web Design - [All web design work](https://jmerboila.github.io/MyPortfolio/work/web/) - [devsign8.com](https://jmerboila.github.io/MyPortfolio/work/web/devsign8-website/): How devsign8.com was built: a fast, accessible studio website in light and dark, set up to be found on Google and in AI tools, and measured monthly. Tools: HTML, CSS, JavaScript, Google Tag Manager, Google Analytics 4, Search Console, Bing Webmaster Tools. ### Social Media - [All social media work](https://jmerboila.github.io/MyPortfolio/work/social/) - [2026 Ford Mustang GTD](https://jmerboila.github.io/MyPortfolio/work/social/2026-ford-mustang-gtd/): A two-post Instagram launch for the 2026 Ford Mustang GTD: a smoke Reel reveal and a seamless carousel, with the plan, captions and measured results. Tools: Photoshop, After Effects. - [Devsign8 Instagram Safe-Zone Toolkit](https://jmerboila.github.io/MyPortfolio/work/social/devsign8-ig-safe-zone-toolkit/): Ten Instagram Reels and a Photoshop template that keep designs clear of Instagram's buttons, with a safe-area spec sheet and the measured results. Tools: Photoshop, Premiere Pro, After Effects. - [2026 Lexus NX](https://jmerboila.github.io/MyPortfolio/work/social/2026-lexus-nx/): A Lexus NX 350h poster designed in InDesign and animated in After Effects, posted to Instagram as the still, a Reel reveal and a step-by-step tutorial. Tools: InDesign, After Effects. ## Results - 2026 Ford Mustang GTD: The Reel did the reaching: 26 times the carousel's reach. The carousel reached almost no one new but got a like from nearly everyone who saw it. That is the reach and depth split the research predicted. (Reel Reveal: reach 104; Seamless Carousel: reach 4. Source: Instagram Insights via Buffer, one month after posting.) - Devsign8 Instagram Safe-Zone Toolkit: Hooks that named a loss people could picture did best: the 4:5 grid crop, the Story bottom and the Reel cover you can't edit, about 14 times the reach of the weakest. Nobody commented TOOLKIT: I'm still early, without the followers a comment ask needs. (The whole series (9 Reels): reach 326; Best: your 4:5 post loses 34px: reach 84; Lowest: the highlight cover: reach 6. Source: Instagram Insights via Buffer.) ## Profiles - https://www.linkedin.com/in/jayson-erboila/ - https://www.behance.net/jaysonerboila - https://www.devsign8.com/about/ - https://www.instagram.com/hello.devsign8/ (Devsign8 studio account) ## Optional - [Home](https://jmerboila.github.io/MyPortfolio/): the portfolio's one-page overview - [Sitemap](https://jmerboila.github.io/MyPortfolio/sitemap-index.xml) Usage: Work on this site may not be used for AI or machine-learning training.